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Press Releases

Brenda Lewis Instructs B2B E-Commerce Course at UConn Graduate School of Business Administration


Greenwich, CT August 30, 2000 - Brenda Lewis, principal of Transactions Marketing, Inc., an area company specializing in strategic development and launch management of business-to-business digital commerce ventures, has been selected to instruct a new course in e-commerce at the University of Connecticut's Stamford branch. The course entitled, B2B e-Commerce: Implementing Business Process Transformation will be offered through UConn's Graduate School of Business Administration and will focus on the history of B2B e-commerce, mapping business processes, systems integration issues and tools to create and implement a B2B e-commerce program. Working in teams of six, students will compete to develop a business plan to be judged by a panel of angel investors. The winners will receive a free listing with, an online network linking entrepreneurs with investors from leading universities. The course will be offered in the fall semester and will include guest lecturers who are leaders in the field.


The B2B e-commerce course offering represents another element in UConn's expanding technology curriculum in the graduate business program. The selection of Brenda Lewis as course instructor emphasizes the university's efforts to attract industry leaders and provide its students with the most current course content available. Ms. Lewis, a UConn Business School alumnus, has enjoyed a 30-year career in the development and implementation of real-time, on-line interactive communications and information systems with international companies including Exxon, Marine Management Systems and Pechiney Ugine Kuhlmann. She established Transactions Marketing Inc. in 1981 and since that time has managed the launch and start up of numerous B2B services including ventures in document transmission, voice messaging, remote metering, billing and customer care, telemetry, imaging, paging, VolP, transactions processing and network management systems. She has made significant contributions to her field in the last 15 years including the launch of PDQ for Telerate, the first wireless quotation service in money markets, the first professional financial services trial on AT&T's Pocketnet (CDPD), and the first live Internet conference to due diligence standards.


For more information on the B2B e-Commerce course, contact Brenda Lewis through Transactions Marketing Inc. at its new business address, 700 Canal Street, Building 1, Stamford, CT 06902 or E-Mail.





Transactions Marketing Inc. Tapped to Deliver Business Planning Seminar at Wireless Developer Conference


Greenwich, CT July 30, 2001 - Transactions Marketing, Inc., a Greenwich CT based strategic development and venture management firm, has been tapped by Penton Media, producer of the highly regarded Internet World shows, to offer a pre-conference seminar at its Wireless Developer Conference entitled "Show Me the Money". The seminar will focus on business planning and valuation tools, which young entrepreneurs must master, to obtain first round institutional funding. Brenda Lewis, Principal of Transactions Marketing, Inc. will team with Glenn Mersereau, Vice President of Decisionpoint International LLC, a leading high tech M&A firm, to present the all day seminar at the Westin Hotel in Santa Clara, CA on August 20.


Ms. Lewis will also reprise her successful VC panel at the conference, appearing August 23 on "The Konny Zsigo TV Show." Konstantin "Konny" Zsigo is the founder of the Wireless Developer Conference, which he sold in June to Penton Media, and serves as host of the TV show. The panel consists of an hour of no holds barred commentary on the state of venture capital and the wireless business, and reunites Ms. Lewis with the legendary Dixon Doll, Founder and Managing Partner of Doll Capital Management, and Steve Foster, General Partner of TPG Ventures. Last year the panel attracted a standing room only audience. For more information see Wireless Developer Conference.


Transactions Marketing, Inc. specializes in strategic management and first round institutional funding for development stage ventures, focusing on wireless media in vertical markets including financial services, telecommunications, information and logistics.


DecisionPoint International, LLC is a boutique investment bank offering global merger and acquisition advisory services, including buy and sell-side assignments to leading middle market technology firms.

Please contact Brenda Lewis to discuss your strategic marketing, launch or funding requirements.

Contact us today for a free consultation and to see if Transactions Marketing can help you.