Transactions Marketing

Experience

Principal: Brenda Lewis
During a 15 year corporate marketing career in international energy, bulk shipping and metals with Exxon, Marine Management Systems and Pechiney Ugine Kuhlmann, Ms. Lewis was continuously involved in design, development and implementation of online, real time, interactive control, communication and information systems.

Following the nationalization of Pechiney in 1981 by the French government, she formed Transactions Marketing, Inc. Her first project was marketing Prestel videotex systems for British Telecom. In the wake of the AT&T divestiture, she managed the launch and start-up of a number of real time, online, interactive data communications and information services, as well as new marketing programs for the de-regulating international telecommunications carriers.

Subsequently, Ms. Lewis managed re-structuring projects for Digital, McGraw-Hill, The Equitable Companies, TRW and several systems integrators to enable electronic commerce. She has managed positioning, marketing strategy, business development, launch programs and first round institutional funding for both cellular and satellite ventures in wireless Internet, enterprise applications integration, voice processing, location determination, security, billing, CRM, payments processing and network infrastructure. Multi-lingual (French), she has special expertise in mission critical enterprise wireless systems and services.
Education:
Smith College  BA cum Laude, Economics Honors
University of Connecticut  MBA
Harvard Business School  Program for Management Development
New York University  Certificate in Telecommunications Management
Partners:
SIS International, Inc. Market Research

Professional Affiliations:
Crossroads Venture  Judge
CT Innovation Summit  Judge
CT Mobile Summit Founder
CT New Venture Challenge Mentor, Judge
Draper Business Plan Competition Mentor
Wireless Data Forum Charter Member

Civic Leadership:
City of Stamford Planning Board Co-Chair, Cove-East Side Planning Task Force
Cove-East Side Neighborhood Coalition  Board of Directors, Founding President
Smith College Director, National Alumnae Admission Committee
Smith College Special Gifts Chair, 25th Reunion
University of Connecticut Business School Adjunct Professor


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