Transactions Marketing

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Brenda Lewis Instructs B2B E-Commerce Course at UConn Graduate School of Business Administration

Greenwich, CT August 30, 2000 - Brenda Lewis, principal of Transactions Marketing, Inc., an area company specializing in strategic development and launch management of business-to-business digital commerce ventures, has been selected to instruct a new course in e-commerce at the University of Connecticut's Stamford branch. The course entitled, B2B e-Commerce: Implementing Business Process Transformation will be offered through UConn's Graduate School of Business Administration and will focus on the history of B2B e-commerce, mapping business processes, systems integration issues and tools to create and implement a B2B e-commerce program. Working in teams of six, students will compete to develop a business plan to be judged by a panel of angel investors. The winners will receive a free listing with, an online network linking entrepreneurs with investors from leading universities. The course will be offered in the fall semester and will include guest lecturers who are leaders in the field.

The B2B e-commerce course offering represents another element in UConn's expanding technology curriculum in the graduate business program. The selection of Brenda Lewis as course instructor emphasizes the university's efforts to attract industry leaders and provide its students with the most current course content available. Ms. Lewis, a UConn Business School alumnus, has enjoyed a 30-year career in the development and implementation of real-time, on-line interactive communications and information systems with international companies including Exxon, Marine Management Systems and Pechiney Ugine Kuhlmann. She established Transactions Marketing Inc. in 1981 and since that time has managed the launch and start up of numerous B2B services including ventures in document transmission, voice messaging, remote metering, billing and customer care, telemetry, imaging, paging, VolP, transactions processing and network management systems. She has made significant contributions to her field in the last 15 years including the launch of PDQ for Telerate, the first wireless quotation service in money markets, the first professional financial services trial on AT&T's Pocketnet (CDPD), and the first live Internet conference to due diligence standards.

For more information on the B2B e-Commerce course, contact Brenda Lewis through Transactions Marketing Inc. at its new business address, 2 Sound View Drive, Suite 100, Greenwich, CT 06830 and by phone at 203-622-3933 or E-Mail.

CONTACT: Lisa Donovan, MCC, 203-324-1768

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