Transactions Marketing, Inc.

Wireless Trading Network, China


The client is a privately funded, development stage venture which has acquired a license from China's dominant wireless carrier to offer wireless financial and m-commerce services over a virtual private network on a nationwide basis

Create a business to implement the license including: formation of an offshore structure and implementation of an RTO; development of competitive analysis, market research, positioning, business model, marketing strategy and business plan; identification and selection of wireless executives, CFO, suppliers, strategic
partners, board members and prospective investors.

Firm opened in Beijing and Hong Kong in April 2001. TMI identified and recruited CFO with international expertise to create offshore structure and financial model, and manage RTO. Commissioned and managed custom demand research confirming wireless financial trading as the sweet spot in the wireless market in China. Identified and engaged global leader in wireless trading software as supplier for initial financial
wireless service offering. Negotiated terms of carrier contract with Chinese partners in Beijing, including network design and operation criteria, performance and service requirements, billing, collection, customer access and support procedures. Created a business model utilizing billing and collection by third party, minimizing invoicing and accounts receivable while maximizing cash flow.

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